On the 15th June, Marketing Manager, Cheryl Ashton attended a business round table event in Preston.
The meeting was hosted by Lancashire Business View’s Richard Slater and was attended by eight representatives from successful businesses from the surrounding area.
The hot topic of the day was Business Awards and 'are they worth it?' Richard posed a series of questions to the group and went around the table to obtain everyone’s view.
The purpose of the meeting was to ascertain whether companies, like Fairbanks, really gain anything by entering Business awards such as Red Rose, Be Inspired Business Awards (BIBAs), ISO accreditation, Investors in People and the Queen's. The written entry process can take up a lot of time and in the case of the BIBAs – there are three stages to complete, including interviews and a visit to the company. However, the general consensus of opinion was that awards are invaluable to businesses, especially during a tender process when they act as an assurance that clients will be dealing with a high profile and credible company.
Also, an award-winning company can attract the best candidates during a recruitment campaign, as it makes the business stand out above the competition.
The whole interview was filmed and recorded – so that the answers could be published in a three-page article in July’s edition of Lancashire Business View.
Cheryl said: “I was very nervous at the start, but soon forgot about the cameras and microphones as I started to relax. I can honestly say that I thoroughly enjoyed the debate.”
The published article will keep the name of Fairbanks in the spotlight, right where it belongs.